Pure Water Occasional

Special Mid-Month Issue

February 15, 2012

Read This Issue on The Occasional's Website

Information About Information: How to Find Things on Our Websites

by Gene Franks

Introductory Note: We're proud of the information that we furnish on our commercial and non-commercial websites. The purpose of this issue it to help you find things on our information-rich online publications.

All people naturally desire to know.--Aristotle.

Our websites are all designed to provide information.

Putting up information has been our main marketing method since we started selling on the web. We have never made use of “Search Engine Optimization” services and we've done very little conventional web advertising. Our strategy has been to provide as much useful information as possible about the products we sell and about the principles and concepts behind them, then allow the search engines to do their job and find us.

We've been pleased with the result.

We have six functioning websites. Most of our commercial activity centers around 4 of these, but the three following are the richest sources of water treatment information.


Our main commercial site, and by far our most ambitious project, is http://www.purewaterproducts.com, Its product pages are filled with information. In addition, it has a documents index that holds installation and operation instructions for all our products, plus manufacturers' installation and service sheets for most things that we sell. Purewaterproducts.com also hosts numerous collected articles and information sheets on specific water treatment topics. These are linked from the various product pages, but they are also indexed on a Water Purification Information page.


Another site, http://www.purauv.com, sells and provides information for a single product, Hydrotech's Pura brand ultraviolet treatment systems. The site lists and describes every part of the conventional plastic Pura units. The site performs the valuable service of classifying and clarifying Pura parts. For example, when Pura changed its basic manufacturing process a couple of years ago, we went to considerable trouble and expense to put up a How to Identify Your Pura Unit page to help customers determine which Pura model they owned so that they could select the proper parts.



The Occasional's home, http://www.purewateroccasional.net serves also as repository of several informative series.

Water Treatment Issues is mainly a gathering place for information about water treatment issues (mainly contaminants). At this time(Feb. 2012) it has 70 alphabetically arranged topics in its growing list. Sources vary, and depth and sophistication of the content varies. This section is an intentional "work in progress," with new information added as it becomes available.

Water Treatment Methods is a developing section that currently has only three topics. It provides information about treatment methods (e. g. sequestering hardness with polyphosphates, or raising pH with Soda Ash).

How It Works is at around 20 entries and growing. It will tell you in some detail, usually with illustrations, how a water softener or a peristaltic pump or a static mixer works. Things you've always wanted to know but were afraid to ask your mom.

Purewateroccasional.com also has a descriptive section about New Products from Pure Water Products. This is where we put products before they get to Purewaterproducts.com. These are items that we have for sale, but they usually aren't linked to the shopping cart, so you'll have to order them by phone.

The  Occasional Back Issue Archive, which indexes back issues of the newsletter you're reading. We started archiving back issues in Sept. 2009, so the list goes back to that date

Pure Water Annie's Glossary of Water Treatment Terms is an easily overlooked but informative listing of terms and concepts related to water treatment. If you've been wondering how to figure the EBCT (Empty Bed Contact Time) of a water filter you're planning, Annie will tell you how.

Product Links is an alphabetical guide to a single best source on our web pages. Want to find a garden hose filter? There's a link directly to it. This list links to pages on all of our sites.

Occasional's Links To Pages About Water Treatment. . Manufacturers' websites, professional organizations, and other water information sources. For example, you can find a link to the extensive offerings of the Canadian Prairie Water News.

How All This Works

Want to know something about a specific topic? Using "aeration" as an example, here's what you'll find if you search our websites:

Want to know how a closed-tank aeration system works? You can get a full explanation of how aeration works in the Occasional's How It Works series.

More Examples


Aeration and pH. How does pH affect the treatment of H2S?

Facts about Aeration to Remove Iron and Hydrogen Sulfide.

Aeration of an Irrigation Well in Texas

Aeration vs Air Stripping. What's the Difference?

Aeration.  An excellent overview of aeration in water treatment from the Minnesota Rural Water Association.

The above is what you'll find under Aeration in the Water Purification Information section at Purewaterproducts.com. The above is what you'll find under Aeration in the Documents Index section at Purewaterproducts.com.

In addition, on theOccasional's "New Products" pages, you'll find other aeration products--the inexpensive passive (venturi) aeration systems and our new one-tank Eliminator treatment for iron and hydrogen sulfide.

In the back issues section of the Occasional you'll find:

February 15, 2011. Water Treatment with Aeration, an overview of aeration systems and how they work.

The best presentation of aeration on our sites, however, is the commercial AerMax page on our main site, which explains and sells AerMax, our main aeration product. The main site also has what we believe to be the only parts page in existence for residential aeration devices. The parts page not only sells parts, but also give information. Here's an example of a table to help in selecting an aeration tank:

Tank Sizing Rules: Gallon capacity of an aeration tank should be at least double the gpm flow rate. The standard 10" X 54" tank holds 16 gallons of water and handles flow rates up to 8 gpm. The standard 12" X 52" tank holds 22 gallons and handles flow rates up to 10 or 11 gpm. For hydrogen sulfide treatment, the standard 10" X 54" Aermax-style unit treats 6 to 7 ppm well. For up to 12 or 13 ppm, use a 12" X 52" tank.

Best Source of Information

The best source of information, however, is available through personal contact with our staff. Please call or email if you need information. We're at 940 382 3814, or pwp@purewaterproducts.com

The Pure Water Occasional is a project of Pure Water Products. Please visit our websites:

Main Website: www.purewaterproducts.com. This site features our full range of products, plus instructions, technical articles, product manuals, and more.

The Occasional's Website: www.purewateroccasional.net. In addition to archiving back issues of the email Occasional, this site houses a sizeable section about water contaminants, a "how things work," series, a new products section, a glossary of water treatment terms, and, "much, much more."

Other Pure Water Products Sites:


Write Us.

To contact us by phone, please call 940 382 3814.